Hybe, the South Korean entertainment giant, came up with some good news for Indian K-pop fans this year. It was announced on 23rd September 2025 that a new Indian branch of Hybe would be opened in Mumbai, India, marking the fifth international headquarter of Hybe after Japan, America, Latin America, and China. This massive news offers a major new chapter for Hybe as well as the Indian music industry.
Managing world famous acts like BTS, Seventeen, TXT, Lesserafim, to new sensations like Katseye, Hybe established HYBE INDIA ENTERTAINMENT PRIVATE LIMITED as a strategic subsidiary connecting the Indian musical scene with global entertainment industry. Located in Mumbai, India’s film and entertainment hub, this expansion was described as a global plan, part of their multi genre and home strategy to embrace local cultures and create a content ecosystem.
According to Hybe, the plan is to discover and promote local Indian talent. Call for nationwide auditions can soon be expected where aspiring artists in India can get a chance to experience the training system under Hybe. This model of cross- cultural projects has already been proven highly effective with groups such as Katseye that rose to global popularity soon after debut.
Additionally, Indian fans being one of the most passionate supporters and streamers of K-pop around the world for a long time with a thriving community are finally expecting to see concerts, fan events and promotional activities in India by existing Hybe artists.
With the world’s second largest music market, Hybe growth plan will be an exciting opportunity for Indian artists as they will get professional training, marketing, promotion, and international exposure to add to the already 185 million Indian music streamers.
Earlier this week Hybe came up with a surprise for the fans as they opened official social media accounts for Hybe India. Twitter and Instagram accounts of the company greeted Indian fans with a ‘Namaste’ and the welcome message “Where Indian Voices Become Global Stories.” Fans were overjoyed and flooded the posts with messages, celebrating in joy.
The very first major event was announced by Hybe India not very long after through a teaser. “GOLDEN: The Moments” exhibition will take place from December 12 to January 11, at Mehboob Studios in Bandra West, Mumbai, celebrating the record breaking solo album Golden by Jungkook of BTS. The exhibition will showcase the artistry of the album and give the fans a glimpse of the creative process behind the album through multiple thematic zones tracing his journey.
Hybe’s arrival in India is not just a corporate, but a cultural expansion that will act as a bridge between the two countries. This new journey of the company has brought multiple opportunities for Indian artists as well as fans of the Korean entertainment industry who are passionately speculating, what’s next?
Written by – Priyanjana Jha
About the Author –
Priyanjana is a post graduate in Global Studies, with a research background in feminism and cultural studies. Her interests lie in exploring themes related to cross-cultural relations, history and gender identities, with a particular passion for Korean culture and society. She is actively learning the Korean language and sees writing as a way to bridge cultural gaps in the world, and share her stories with others. In her free time, she loves to watch K-dramas and make K-pop dance covers.